It also puts a large emphasis on the importance of being able to change the content of our games at a moment’s notice. The player-facing components of these systems most often take the form of UI and as such, a lot of our development resources have been focused on enabling us to design and present large amounts of user interface in our games. Things like Facebook-connected leaderboards and consumable power-ups. It has caused us to have to focus a lot of resources on systems that increase engagement, monetization, and virality. We’re going to continue to release games that make people say “I can’t believe this is free”.ġ48Apps: Have such models affected how games are developed?ĭV: Indeed they have. We’ve been able to grow a fantastic company in large part due to that decision. They are the same awesome games, but free of ads and all of the additional level packs are available to unlock for free.ġ48Apps: Do you regret going down the free to play route before?ĭV: Not at all. These new paid versions of Mega Jump and Mega Run serve that demand. At the same time, we heard from lots of players that they would like to be able to buy the game up front and get all of the content in the game and not have to deal with the ads. Since then we’ve added a number of new monetization features that make it hard to go back to being a premium game (primarily interstitial advertising). So in August 2010 we switched it to Free permanently. Shortly thereafter we ran a couple of “free game of the day” promotions which showed us that the game could earn more as a free app with in-app purchases than it could as a paid app. Mega Jump started as a paid app in May 2010. How come? Why the change in pricing model?ĭerek van Vliet (DV): That’s true. Given the change of strategy from Get Set Games, we took the time to talk to Derek van Vliet, one of the co-founders of the company, to find out more about the thought process.ġ48Apps: In the past few years you've jumped between premium pricing and free to play, resulting in both varieties catered for on the App Store. Now it seems that things have come full circle with the renamed and remodeled premium titles, Mega Run Plus and Mega Jump Plus. Mega Jump was initially released in 2010 as a premium title, before being made free to play in 2011, alongside the release of similarly free to play Mega Run. Steadily evolving over the years, Get Set Games' Mega Run and Mega Jump have seen quite significant changes.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |